Heres how one realtor uses ChatGPT to sell homes
One new tool growing in popularity across fields is the chatbot ChatGPT. The technology is not yet widely used in the real estate industry, but some tech-savvy agents are trying it out.
Michael Severns, principal listing specialist at a Redfin office, shared how he uses ChatGPT.
Saving time and playing to strengths
Showing homes to clients and negotiating on their behalf are time-consuming tasks for real estate agents. At the same time, agents also have to constantly work to make connections and develop leads to bring in new clients. “I’m inherently lazy, so I try to find the easiest way to do things. This tool is fantastic for somebody like me.”
He uses ChatGPT to generate social media and blog posts. Another app schedules his social media posts across his accounts.
He also posts on Medium.com and asks the chatbot to act as an editor. “I’m not that great of a writer,” he said. “That’s why I love ChatGPT.”
Staying up-to-date
Severns uses ChatGPT to keep track of the topics of the day. He asks it questions such as “What are 10 social media post topics I should do as a real estate agent?”
Relating to different demographics
Severns is 45 and acknowledges that he doesn’t know everything the youngest home buyers are into. He said artificial intelligence helps him connect with all ages.
“I can say: ‘Act as an advertiser and rewrite this article to engage with 18- to 35-year-olds,’ and it will do that,” he said.
Combining tech with knowledge
ChatGPT is far from perfect. Sometimes the chatbot gives Severns wrong information, so he makes sure to double-check what it comes up with.
He doesn’t have the chatbot do everything. Descriptions of homes, for example, are written by a “really phenomenal” listing coordinator, he said.
He has talked to other real estate agents who are afraid of the technology and don’t want to learn to use it, but Severns said he’s enjoying the perks.
“It’s just another tool that we can use in our toolbox,” he said.
The Philadelphia Inquirer (TNS)
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